- Answered by a verified Tutor. In the 2006 review of studies, the authors found that links at the top and bottom of a menu on a website received the most clicks. the Primary effect. Analyses of the serial position curve in free recall have provided much of the evidence fueling the debate over two-store models of human memory. We present real-life and laboratory examples of the proposed calibration effects and compare the calibration explanation with other accounts of serial-position effects. Interference. The effects of the serial position effect in the world of marketing/advertising has been made clear, and it is good for consumers to be aware of this. The serial position effect is the psychological theory that an individual recalls information differently depending on the order in which the information is presented. This discovery lead to the development of the serial position curve, which states that the serial position of a word in a list influences how likely it is to be remembered. The two concepts involved, the primacy effect and the recency effect, explains how items presented at the beginning of a sequence and the end of a sequence are recalled with greater accuracy than items in the middle of a list. Using serial-position-based-analyses,investigators have proposed methods to iso-late the contributions of long-and short-termmemory to the serial position curve (e.g. The serial position effect refers to the finding that recall accuracy varies as a function of an item’s position within a study list. The serial position effect, a term coined by Herman Ebbinghaus, describes how the position of an item in a sequence affects recall accuracy. The Journal of General Psychology: Vol. German psychologist Hermann Ebbinghaus, as well as psychologists Atkinson and Shiffrin, are most closely tied to coining and supporting these theories.. Raymond, 1969; Tulving & Pat- (2005). Based on these theoretical considerations, we suggest possible ways to avoid these position effects in serial evaluations. 151-164. The serial position effect also matters in online marketing. What is an example of Serial Position Effect. Jensen’s Theory of the Serial-Position Effect “In Jensen’s view, the items on a list that are learned first, or best, are the ones to which the learner first attends (i.e., the first item or twho in the list), and these first-learned items then serve as an ‘anchor point’ for learning the rest of the list. People are better able to recall items at the beginning and end of the list, they tend to forget items in the middle. 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